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Many of the leading automotive manufacturers are under the pressure of staying at the top, due to a few factors, such as the high level of competition between these companies, the significant impact of their products and services on the environment and the high-demand customers that play an important role in implementing organizational strategies.
The automotive industry is a term that covers a wide range of companies and organizations involved in the design, development, manufacturing, marketing and selling of motor vehicles. It is one of the most competitive industries, as well as a huge employer of skilled workforce and a key driver of knowledge and innovation. Therefore, more and more companies within the automotive industry are developing Performance Management systems in order to increase and efficiently appraise their performance.
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