Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost

Written by Adelina Chelniciuc on March 30, 2010. Posted in Multimedia, Strategy

• A signpost the size of two double decker buses
• A 50 meter tall motorized crane, weighting 60 tonnes
• A location: Potters Field, London
• A time period: 16 October – 6 November 2009

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