Vodafone, a world leading mobile telecommunications company, provides a wide range of communication services: voice calls, SMS text messaging, MMS picture and video messaging, internet access and other data services. Vodafone believes that corporate responsibility (CR) issues are most effectively managed as part of core business processes and therefore, it is managed within the Group’s mainstream management systems and responsibility allocated to operational line managers.
Rexam is a leading global consumer packaging group and a leading global beverage can maker. Their vision is to be the best global consumer packaging company, with the aim of enhancing shareholder value. This means achieving a balance between profitable revenue growth, cash generation and the appropriate risk profile for the Group to deliver a steady increase in profit year on year and create value for their shareholders. Rexam makes products for a wide selection of customers across the globe, such as L’oreal, Coca-Cola, Redbull, Hornell, AB InBev and so forth.
The business world has had an increased interest for the last 50 years in Corporate Social Responsibility (CSR). The concept is not necessarily new, as companies undertake social initiatives for centuries. However, as customers are no longer buying just a product, but rather a brand, companies have to make sure that consumers want to be a part of their brand. CSR refers to the company’s sense of responsibility towards the community and the environment in which it operates. Companies are accountable not only to shareholders, but also to employees, consumers, suppliers, local communities and society.
Today, the number of companies that choose to go green is highly significant, tens doing it daily. Why go green? What is a green company after all? A green company defines itself by a constant care for the environment, by a sustained effort to have a positive impact of the environment and by a commitment to its principles.
Continuing the exploration of ways for organizations to do more for biodiversity and environmental sustainability, here are three novel initiatives that may be established by any organization:
