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The presentation “How managers use performance measurement in strategy making” was held on the second day of the PMA 2014 Conference by Mike Bourne, Professor of Business Performance and Gillian Pratt, PhD Student, from Cranfield University’s School of Business.
After presenting their approach on a strategy model, Assistant Professor Ole Friis, Assistant Professor Jens Holmgren and Professor Jacob Eskildsen, from the Aarhus University in Denmark offered a related presentation, named “An empirical evaluation of a sustainable strategy model”.
The second day of the PMA 2014 Conference brought several presentation on strategy related topics. One of these presentation was named “Multi-level strategic alignment within a complex organisation” and belonged to Gavin Lawrie, Managing Director at 2GC Active Management, Nur Anisah Abdullah, Assistant Professor at the International Islamic University Malaysia, Christopher Bragg and Guillaume Varlet, Directors at 2GC Active Management.
Strategic planning is the process through which an organization defines what it wants to become and how should this desired state be achieved. Based on the Bain & Company study – “Management Tools & Trends 2013”, about 45% of the respondents conduct strategic planning in their organizations, and their satisfaction with this tool is at 3.9, on a scale from 1 to 5 (5 is the highest level).
17th of April was the last day of Strategy Leaders Forum in Dubai, United Arab Emirates.
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