There are few environments where it is more imperative to reach high performance levels, within a narrow time frame, than in sports. The pressure placed upon both teams and coaches to continuously push and improve themselves increases intensively as they are constantly under the public’s scrutiny. Additionally, the level of their performance translates, basically, into the success or failure of their career. Performance is what, ultimately, defines every athlete.
“Data”, “information”, in other words “analytics”, is a term that has become almost ubiquitous in business jargon in the past years. More and more mangers, executives and analysts have begun using performance indicators to help them in their decision making process. The main problem organisations face nowadays is that they are flooded with data and the majority of them do not know how to make sense of all of it and use it to their benefit.
