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With over 1 billion unique users, 100 hours of video uploaded every minute, and 17% of all internet traffic flowing through, YouTube is undeniably the largest video sharing website, accounting for over 4 billion video views a day.
Social media channels have come on in leaps and bounds since their first humble days. What used to be a way of keeping in touch with those in your personal network and having a bit of fun, has now developed into a multi billion-dollar industry that is used by an incredible number of people and businesses.
Online marketing encompasses a wide scope of communications, aimed at attracting and engaging the consumer. The overall objective is to persuade consumers to carry out a desired action.
Restaurants, cafes and such other service businesses from the hospitality industry have grown over the past few years tremendously. The likes of Starbucks, Gloria Jean’s have sprouted everywhere, but they have done so by building their companies with different strategies.
When talking about social media, CEOs and business executives wonder how big of an influence this has on their business investments.
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