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A recent article published in “The Economist” outlines an interesting correlation between the wine and oil prices trends around the world for the period 1998-2010. The research undertaken by two experts from International Monetary Fund (IMF), Servan Cevik and Tahsin Saasi, shows that supply has only a marginal impact on prices.
Due to the economic instability, 2010 has been a year with significant challenges for Chief Marketing Officers (CMOs) and marketers around the world. 2011 is also expected to be challenging, as the effects of the economic recession continue to be felt in many economies, as well as changes in customer’s expectations and demands.
Performance Management and Measurement
In scientific management performance is associated with two key processes, performance management and performance measurement which cannot be separated from one another. Performance management both proceeds and follows performance measurement. Performance measurement appears as a sub process of performance management that mainly focuses “on the identification, tracking and communication of performance results, by the use of performance indicators” (Brudan, 2010).
The European Brand Institute, Europe’s leading research institute for intangible assets, based in Vienna, Austria, has released the 2010 results for its annual brand valuation study, ‘eurobrand’. The study provides a ranking of Europe’s most valuable brands, both individual and brand corporations, as well as detailed brand analyses from country and industry perspectives. More than 3.000 brand corporations in 24 countries and 16 industries are examined (European Brand Institute, 2010a).
The latest IBM 2010 – Global CFO study, based on input from more than 1,900 Chief Financial Officers (CFOs) and senior Finance leaders worldwide brings new and valuable insights regarding the financial effectiveness and performance of organizations.
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