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This article is trying to answer the most common questions that pop up in a researcher’s mind, when trying to establish what scale to use in a marketing, or business, research: “Are there any differences in calculations when different scales are used?”, “Which advantages best suit a particular need?”, “Which is the best option for an unipolar or bipolar variable?”.
In light of the ongoing football frenzy, the FIFA 2014 World Cup, Emerald Publishing is giving its readers free access to articles on football and sports related issues.
The Balanced Scorecard (BSC), designed by Robert Kaplan and David Norton in 1992 to provide managers with a way of translating strategy into a set of financial and non-financial measures, is undoubtedly one of the most popular methods used for a performance management system.
How and when to invest in business research are two key matters that should be taken into consideration whenever engaging in an organizational development project. Understanding how research is to be conducted in order to generate value is of great help when trying to increase sales and as a result profits.
A cooperation of S&P Dow Jones Indices and RobecoSAM, the Dow Jones Sustainability Indices (DJSI) are the first indicators tracking financial performance of the leading sustainability-driven companies on a global scale. The indices integrate an evaluation of economic, social and environmental criteria that are especially targeted at shareholder value in the long run.
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