When marketing meets finance: the break-even level of sales

Written by Adelina Chelniciuc on February 16, 2010. Posted in Articles, KPI

In a previous blog post we investigated the Return on Marketing Investment, a metric that analyzes the marketing activity from a financial point of view that is more complex than the revenue from sales generated by marketing. The current blog post aims at exploring another area where finance meets marketing: the break-even analysis. In this area, we consider that finance actually needs marketing: the break-even analysis aims at determining from which point on (i.e. volume of sales), a business begins to generate profits.

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Measuring Knowledge Management success

Written by Denisa Călin on February 10, 2010. Posted in Articles, KPI

Organizations from different domains make significant investments, in terms of time and money, in Knowledge Management (KM) initiatives. The purpose of these initiatives is most of the times to facilitate and enable the capture, transfer and management of the knowledge available in the organizations.

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Avatar vs. Gone With the Wind – the right Key Performance Indicators for the movie industry

Written by Adelina Chelniciuc on February 4, 2010. Posted in Articles, KPI

Over the past few weeks the majority of media outlets in the world have been writing about how Avatar surpassed the world’s highest grossing film of all time – Titanic. Cinema and motion pictures are acknowledge today as a major art form, also called the seventh art. At the same time they constitute a major business. Blockbusters can generate millions and more recently billions of dollars. One important source of revenue represents the money collected as admission to film, also called the Box Office.

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Marketing program performance appraisal: from baseline to incremental sales

Written by Adelina Chelniciuc on February 2, 2010. Posted in Articles, Operational performance

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Green metrics and Key Performance Indicator examples for reducing paper consumption

Written by Adelina Chelniciuc on January 27, 2010. Posted in Articles, KPI

Paper is an omnipresent element in any office, both indispensable for current activities and seen as a great burden when it starts to create piles of documents which need to be looked after.

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