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In the last decade Employee Engagement has become a hot topic both in academic literature and in practice. The debate goes mostly around the implications that employee engagement can have on the success and bottom line of a company (Sacks, 2006).
Although argued that marketing, as functional area, generates rather intangible outcomes, thus assessment being quite problematic, our series of blog posts on marketing put under attention metrics that capture performance in various marketing dimensions.
What can we associate Olympic Games with, and what is the importance and place of the Olympic Games among other sport competitions?
Companies use profitability ratios in order to measures their ability to generate returns through effective allocation and use of available resources. KPIs in this area have often as main component profit or return. One of the most popular profitability ratios is the Berry ratio.
Supply Chain Management (SCM) is the systemic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole (Mentzer et al, 2001).
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