As a Strategic Planning and Performance Manager, Aubrey Phillips engages both people and data to optimize departmental efficiency. She has demonstrated leadership by spearheading interagency teams responsible for the development of Pinellas County’s COVID-19 dashboard and relief programs. Aubrey holds a bachelor’s degree in political science and environmental studies from New College of Florida, along with an advanced Geographic Information Systems certificate.
Turki Alderaan is the Director of the Risk Department at Al-Jouf University and a Senior HRB Partner at the Technical Vocational Training Corp (TVTC). He is also an organizational development (OD) expert in four governmental sectors. Additionally, he is a leadership and strategy professional, an executive and performance mentor, a performance design and measurement specialist, and an accredited professional trainer. In this interview, he imparts the valuable experience and profound wisdom he has accumulated over the course of his career.
Would you tell us more about your educational and professional background? How did your previous experiences lead you to your current position?
I have a bachelor’s degree in political science and HR management and a master’s degree in business management. I have since delved significantly deeper into the world of institutional performance management and had the opportunity to practice it professionally. I hold certificates from organizations like The KPI Institute (TKI) and the Society of Human Resource Management (SHRM). Currently, I work as an organizational development expert in both the public and private sectors, and I am the director of risk management at Al-Jouf University.
What are your main responsibilities and goals in your current role?
I ensure the application of systematic work standards, lead organizations to adopt the appropriate workflow to conduct organizational transformation, and develop organizational strategies. I utilize technical tools in business analysis to implement improvement measures according to specific performance indicators.
Please take us through your daily job routine. Could you describe your activities and work hours in detail? You may specify certain areas of your job, such as your work arrangement (remote, on-site, or hybrid) and the stakeholders you frequently contact or meet with.
I work for various organizations in both the public and private sectors, working remotely and on-site. At times, I work 16 hours a day, meeting government leaders who supervise my performance. I am grateful for the experiences that have enhanced my development and skills.
Do you think that strategy and performance management in the public sector is different from that in the private sector? How so?
Nations lacking competent strategies and performance management face challenges in achieving organizational transformation, resulting in a weaker position. The private sector offers flexibility, swift decision-making, and sharing. Meanwhile, the public sector excels in resources and an appealing working environment, encouraging many to focus on performance and how to measure it.
A positive work environment with ample resources and tools promotes productivity. Performance is measured through KPIs, feedback, and goal achievement. Regular evaluations and open communication foster a culture of continuous improvement. Quantitative metrics like resource ratio, budget allocation, and utilization rates provide insights into resource efficiency. Qualitative feedback, turnover rates, and job satisfaction surveys also contribute to assessment.
What are the main achievements you are proud of thus far during your time working in strategy and performance management in the public sector?
Across my 15+ years of professional experience, I am still proud of my first achievement with the Institutional Accreditation Team at Al-Jouf University, where I contributed to institutional accreditation in administrative and technical procedures. I did so by establishing modern departments and introducing concepts like risk management, governance, corporate performance management, etc., and linking them to the strategic plan and the design of the follow-up and control mechanisms.
What are the main challenges that you face working in strategy and performance management in the public sector? When faced with such challenges, what do you do?
Government sector strategic plans often exceed 500 pages, with leaders focusing on goals without clear follow-up mechanisms. Training programs can help consolidate knowledge and skills, enabling effective guidance and senior leadership support.
For the future of your career, do you intend to keep on working in the public sector, switch to the private sector, or does the sector not really matter to you? Why?
Working with both sectors has pros and cons, but the main goal is to leave behind a meaningful impact. My most significant contribution is to the government sector, wherein I aimed to help achieve the Kingdom of Saudi Arabia’s Vision 2030 by facilitating institutional excellence and systematically improving performance management.
If someone is looking to work in strategy and performance management in the public sector, what skills, knowledge, and experience would you advise them to acquire?
Enhancing communication skills is crucial, whether written, verbal, or physical. Aside from that, it is important to have the skill of writing and rewriting policies and procedure manuals to support management systems and performance measurement at all administrative levels.
Does your organization adopt an employee or customer-centric operating methodology? For decades, the main focus of businesses in the Middle East has been on the customer, embracing mottos such as “The customer is always right” or “Customer comes first,” with the primary objective of attaining high customer satisfaction to expand market share. While this remains a universal goal, the approach to achieving it varies among companies, with some prioritizing employees over customers.
Employee performance management has gained increased attention in recent years compared to previous decades. This shift is largely a result of a changing mindset in both the private and public sectors regarding core business principles and operating methodologies. Companies have started to be more aware that what leads to customer satisfaction is a happy workforce, prompting them to focus more on managing employee performance.
Business magnate Richard Branson encapsulates this shift with his statement: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” This shows us the importance of transitioning towards a more employee-centric business model to keep employees satisfied and engaged while achieving business goals. For all these reasons, employee performance management plays a pivotal role.
To better understand what employee performance management entails, it is important to examine its sub-processes:
Employee performance planning: The planning phase is a prerequisite, establishing the groundwork for the entire process. It is imperative to clarify roles, responsibilities and competencies by having the proper job descriptions and competencies framework developed based on the market’s best practices.
Employee performance measurement: This phase teaches the creation of scorecards at the employee level, guiding the assessment of competencies and behaviors. It also delves into the advantages and disadvantages of creating a final performance index for each employee, incorporating clearly defined criteria such as objectives, KPIs, competencies, and behaviors.
Employee performance review: This phase details organizing and conducting employee performance review meetings, ensuring value for managers and employees. During meetings, managers transparently discuss employee performance, acknowledge achievements and progress, and highlight improvement areas.
Employee performance improvement(talent management): This phase emphasizes the right course of action after the performance review meeting and the enablers of performance improvement. It guides the addressing of low-, medium-, and high-performing staff members, underscoring the importance of a monitoring process to ensure the effective implementation of corrective actions.
Performance recognition: This process guides the creation of rewarding models for acknowledging high-performing individuals and teams, enabling the design of a sustainable reward system encompassing financial and non-financial rewards.
In 2023, several aspects of performance management, especially employee performance management, have evolved. This shift is a response to the so-called “post-pandemic new normal,” forcing businesses to rethink survival strategies for 2024 and beyond. Six main trends have emerged:
A noteworthy change is the evolution of the job landscape. Financial security, which once deterred employees from leaving their jobs, is no longer the sole factor. Jobs now offer employees opportunities for growth, continuous feedback, flexible working hours, remote or hybrid work options, and comprehensive benefits, enhancing their work-life balance. These trends underscore the imperative for businesses to shift towards employee-centricity to achieve strategic objectives and foster sustainable business practices with reduced turnover.
Employee performance management will witness further changes, particularly in performance review and goal-setting. The workplace will increasingly focus on personal and professional goals, transforming performance reviews from a process into project-based evaluations, enhancing the workspace and contributing to a more sustainable business.
To prepare you for the year ahead, The KPI Institute can equip you with the industry-leading tools and skills required to nurture employee performance. Sign up for the Certified Employee Performance Management Professional and Practitioner courses now and secure your slot here.
Government organizations are on an ongoing journey towards excellence, continually developing performance measurement methodologies and incorporating sustainability into their major operations. This commitment to systematic improvement includes investing in professional development and training and ensuring that resources are distributed strategically to promote advancements in the public sector. How can these be accomplished?
In an interview with Performance Magazine, Turki Mohammad Alderaan, Technical Vocational Training Corporation (TVTC) Trainer and Director of the Risk Department at Al-Jouf University in Saudi Arabia, shares his insights on how organizations can adapt to emerging trends, stay updated on the latest strategic planning practices and performance management frameworks, and prepare government talent and citizens for the future.
How important is strategy planning and performance management in your government agency, which is responsible for regulating and providing technical and vocational training in Saudi Arabia?
The TVTC supervises more than 283 organizations that belong to it and more than 1,100 training and development consulting private sector. To regulate this enormous number, we tend to involve the stakeholders’ leaders early to achieve their strategic goals. In 2021, the TVTC was ranked 9th according to knowledge indicators from The Mohammed bin Rashid Al Maktoum Knowledge Foundation ( MBRF).
Could you provide us with an example of a successful initiative in your organization that has brought great value to the quality or efficiency of business planning and managing performance?
“Hidden Explorer” is a significant initiative that ensures organizations’ services meet regulations and are monitored for growth. A recent report measured 14 essential services offered by 60 institutions, showing an average improvement of 3.8 out of 5 compared to the previous year. This initiative enhances business planning efficiency and ensures continuous growth.
How does your organization adapt to trends and stay updated with the latest strategy planning practices and performance management frameworks?
Our organization uses statistics to measure performance, implement initiatives, and stay on track toward strategic and operational goals. It also uses dashboards to monitor tasks at all administrative levels, facilitating corrective measures and adaptations.
Trends
What are the key trends that have shaped the public sector in recent years?
The Kingdom of Saudi Arabia (KSA) launched the National Transformation Program in 2016 to support government performance, digital transformation, private sector development, economic partnerships, community development, and resource sustainability. The program aims for a 92% transformation maturity rate by 2025.
What strategic approach would you advise governmental entities to take in order to counteract increased volatility and unpredictability?
Assuming that the future will be similar in terms of strategic planning is one of the most common mistakes, as technical management tools often require development. The optimal approach for the government sector is scenario planning, which focuses on identifying possibilities and their impact on operations, as well as potential scenarios that ensure goal achievement.
Per the World Economic Forum’s “Future of Jobs Report 2023,” technology and digitalization are driving the decline of clerical and secretarial roles. What is the government’s role in developing future job skills for citizens?
The KSA’s Ministry of Human Resources adopted the National Transformation Program, sponsored by Vision 2030, to develop a human capacity development program which set 12 main goals and linked them to 24 indicators and 69 initiatives. The program aims for global competition by developing essential skills and knowledge for human resource development.
The public sector faces potential talent loss due to changing compensation and work setup preferences, as stated in a recent Forbes article. What can governments do to attract and retain talent?
Focusing on attracting talents rather than developing them from within can be a future problem. Therefore, some governments, such as Saudi Arabia and Singapore, have begun to provide training and development grants. Since the launch of the National Transformation Program, government agencies have secured 550,000 jobs between 2016 and 2020.
What role will governments play in the artificial intelligence (AI) revolution?
Governments must adopt AI technologies for digital transformation and ambitious decisions. Saudi Arabia adopted the “Global Summit on Artificial Intelligence,” and the NEOM CEO confirmed its importance. Reliant on AI, NEOM’s “LINE” project—a city that runs on 100% renewable energy— is the future. Governments must be forward-looking and ambitious in their plans to pursue this revolution.
Strategy and Performance Practices
What would you advise multilateral institutions to reach effectiveness and alignment in strategy planning and implementation?
Strategic planning enhances coordination and cohesion within an organization, providing clarity on goals and objectives. It is complex in multilateral environments and requires pre-analysis and consultation with all parties. A strategic planning framework ensures standardization and diversification while shaping objectives and indicators using a logical framework for results-based management.
What are the key success factors for governments to build consistency in strategy and performance management?
A comprehensive vision ensures the integration of goals and interests across all sectors, limiting capabilities and linking plans to strategic plans. A results-based management approach helps all sectors achieve a common vision perfectly, leading to a cohesive and effective organization.
What are the most common pitfalls in strategy and performance management in governmental institutions? What can be learned from it?
The performance measurement management process fails due to the lack of correct and accurate selection of performance measures. Many leaders believe that performance measurement is a simple and clear process, and this is a false belief. It requires leaders to be aware of the consequences of the performance measures they choose. There is a “dark side” to all measures. One of the crucial challenges government institutions face involves activating an integrated performance measurement department that is supported by competencies and adopting best practices.
What are the five characteristics of a high-performance government?
The following characteristics should be systematic to ensure a high-performance government:
Digital transformation (e-government)
Activating the integrated system for job performance planning and management
Continuous development of performance measurement methodologies in government organizations
Considering institutional sustainability in all activities of the organization
Allocating the necessary resources for continuous professional development and training
What is the key performance management tool used in your organization that drives decision-making? (Is it the strategy plan, the strategy map, the balanced scorecard, or an executive dashboard?)
All of what has been mentioned must be relied upon, but each in its own phase. As for the dashboard, it is the one that supports the speed of the decision-making process, as notes appear quickly.
If you could convey the essence of government performance in three indicators, what would those be?
The percentage of digital transformation in the services provided
The effectiveness of the performance measurement methodology
The number of development and training hours is based on each employee’s systematic criteria
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Turki Mohammad Alderaan is an organizational development expert in multiple governmental sectors, a leadership and strategy professional, an executive performance mentor, and a performance design and measurement specialist. To learn more about his professional credentials and perspectives in the field, you can connect with him on LinkedIn.
Raed Abdullah Alsuhaibani, General Manager of Strategic Performance Management at the Ministry of Human Resource and Social Development (MHRSD) in Saudi Arabia, draws on his 17 years of experience in both the private and public sectors, with some of these years dedicated to navigating the ever-shifting currents of strategy and performance management within government. He describes himself as an ambitious and results-oriented individual with a track record in strategy execution, performance management, and business support.
In this interview with Performance Magazine, Alsuhaibani shares his insights and experiences in the public sector, where he steers the ship of strategy execution and alignment in accordance with Saudi Vision 2030.
Would you tell us more about your educational and professional background? How did your previous experiences lead you to your current position?
I am an Industrial Engineer with a bachelor’s degree from King Saud University and a master’s degree in Business Administration from Eastern Michigan University, United States. Working in the private sector, especially in one of the model environments, Advanced Electronics Company (now Saudi Arabian Military Industries or SAMI), and two other major companies, namely AlRajhi Bank and Saudi Arabia’s Basic Industries Corporation (SABIC), allowed me to explore and discover many business aspects that enhanced my skills and experience. In 2021, I decided it was time to utilize my experiences and participate in achieving our ambitious Vision 2030 through my current position.
What are your main responsibilities and goals in your current role?
My current responsibilities involve overseeing the execution of the ministry’s strategies, with the primary goal of maximizing the kingdom’s economic and societal value through alignment and synergy.
Please take us through your daily job routine. Could you describe in detail your activities and work hours? You may specify certain areas of your job, such as your work arrangement (remote, on-site, or hybrid) and the stakeholders you frequently contact or meet with.
My daily job routine consists of measuring and managing the performance of our strategy execution and working on alignment with all stakeholders. Being responsible for performance management, we commonly work on enhancing measures and solving data-related issues. Working in a large organization like the MHRSD allows one to align and work with a large community of stakeholders within and outside of the ministry. Thus, this takes a big chunk of the time.
Do you think that strategy and performance management in the public sector is different from that in the private sector? How so?
One key distinction between strategy and performance management in these sectors lies in their expected outcomes. The private sector is primarily driven by maximizing shareholder value, typically marked by measuring profit or return on investment (ROI). On the other hand, the public sector places a greater emphasis on working with a diverse range of stakeholders, i.e. the general public as well as companies in the private sector. However, if we talk about adopting methodologies and frameworks to manage performance, I see that the gap is minimal. I was amazed by the significant transformation in the public sector when I joined first in 2021. So, I believe that in some public organizations, the practices are generally more mature than in private ones.
What are the main achievements you are proud of thus far during your time working in strategy and performance management in the public sector?
I have had the privilege of collaborating with amazing teams that possess diverse skill sets at different levels. This collaboration has been instrumental in achieving our goals. Some of our main accomplishments include establishing effective strategy and performance management practices within the MHRSD, playing a facilitative role in developing various subsidiary strategies while offering technical expertise, and garnering top national awards for excellence in strategy, performance, and project management office (PMO) practices.
What are the main challenges that you face working in strategy and performance management in the public sector? How do you overcome such challenges?
I believe that alignment and getting all stakeholders on the same page is challenging, especially in the public sector. Obtaining buy-in from businesses can also be challenging, especially in the context of performance. To overcome those challenges, I think improving communication is essential and focusing on delivering the right message at the right time.
For the future of your career, do you intend to keep on working in the public sector, switch to the private sector, or does the sector not really matter to you? Why?
Given the rapid, significant changes happening in the public sector as part of Vision 2030, I think that working in the public sector is much better. Being a part of these remarkable and historic changes is a great opportunity. There will be a better chance for a person to shine and make a difference.
If someone is looking to work in strategy and performance management in the public sector one day, what skills, knowledge and experience would you advise them to acquire?
Any person who wants to work in strategy and performance management in the public sector should focus on communication skills, problem-solving abilities, and persistence.
Learn more about Alsuhaibani’s perspectives on strategy and performance management in the forthcoming government-themed issue of Performance Magazine – Print Edition. Stay updated by subscribing toTKI’s LinkedIn page!
As a Strategic Planning and Performance Manager, Aubrey Phillips engages both people and data to optimize departmental efficiency. She has demonstrated leadership by spearheading interagency teams responsible for the development of Pinellas County’s COVID-19 dashboard and relief programs. Aubrey holds a bachelor’s degree in political science and environmental studies from New College of Florida, along with an advanced Geographic Information Systems certificate.
Government organizations are on an ongoing journey towards excellence, continually developing performance measurement methodologies and incorporating sustainability into their major operations. This commitment to systematic improvement includes investing in professional development and training and ensuring that resources are distributed strategically to promote advancements in the public sector. How can these be accomplished?
