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Branding is a very important aspect when you want to keep your business or company in play. When you have many competitors, establishing your brand is a powerful strategy that helps your business stay in the lead and leaves your competitors in the dust.
When this world began, our hunter-gatherer, farming ancestors worked to live. Not a single iota of energy was wasted in a day. Wasted time equaled starvation.
In this new century, our world is reaping the fruits of the industrial revolution, the robotics revolution, and the technology revolution.
In many cases when measuring organizational performance, companies tend to focus solely on the financial perspective, setting objectives such as “Achieve profit growth” (measuring it through $ Gross profit margin, $ Net cash flow, or similar indicators) or “Maintain financial discipline” (measuring it through % Budget variance, # Berry ratio, or others).
Placed at number #41 in the Forbes ranking of The World’s Most Valuable Brands, there is no doubt that Zara came a long way from when it was founded in 1974, becoming one of the world’s best known fashion brands and the flagship brand of the £2.5 billion holding group Inditex.
Sustainability reporting has been increasing in scope over the past years, given that the number of organizations worldwide issuing sustainability reports has been growing yearly, driven by several major trends, reflecting shifts in the regulatory, community, investor and consumer landscapes.
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