As businesses increasingly acknowledge their societal responsibilities and the profound impact they have on the world, Environmental, Social, and Governance (ESG) practices have become all the more essential. These are implemented not only to ensure that operations are ethical but also to meet stakeholder expectations and achieve sustainable growth—a commitment that is further underscored by businesses contributing towards the achievement of the United Nations’ (UN) Sustainable Development Goals (SDGs).
By adopting a comprehensive ESG strategy, companies can effectively evaluate and enhance their performance across governance procedures, social responsibility, and environmental impact.
What Is ESG?
ESG is a comprehensive framework that helps stakeholders evaluate how an organization manages the risks and opportunities related to the following three criteria:
Environmental
This criterion assesses an organization’s environmental effect and its risk management practices. This includes efforts to reduce natural resource consumption, control greenhouse gas emissions, and minimize waste. Key performance indicators (KPIs) in this category focus on environmental protection measures.
In this aspect, a company is evaluated based on how it provides people—including employees, customers, suppliers, and communities—with an environment where their well-being, culture, and social dynamics are respected and nurtured. This component of ESG extends beyond the company to include supply chain partners, particularly in regions with less stringent environmental and labor standards.
This aspect covers several factors, spanning leadership, ethical principles, and the internal controls of an organization. Risk management, anti-corruption laws, executive compensation, and board structure are all addressed under this ever-evolving discipline. Effective governance is the foundation of corporate honesty and equity, as it fosters accountability and transparency through contracts, innovative organizational structures, and rigorous regulation.
ESG not only highlights environmental issues—instead, it is a comprehensive framework consisting of standards for external stakeholders to monitor and compare their business performance effectively. These standards also allow them to guide internal goal-setting and prioritize actions to strive for these objectives.
By outlining key outcomes and expectations, ESG indicators provide businesses with the tools to concentrate on specific areas and objectives that guide their priorities and actions. Therefore, these indicators inform businesses of key outcomes and stakeholder expectations, offering clear guidance on specific areas for improvement and sustainability. Ultimately, the objective of ESG for businesses is to provide crucial assistance on how to align business operations with broader societal and environmental objectives.
A study that analyzed companies in Shanghai and Shenzhen revealed a positive relationship between ESG performance and corporate performance. It highlighted how strong ESG practices helped improve corporate performance. For context, China is currently encouraging sustainable development and actively implementing the double carbon target, which has led to the manufacturing industry being more sensitive to the environment.
Moreover, stakeholders and the public are more concerned about factors such as corporate social responsibility, environmental protection, and internal governance. Therefore, companies with better ESG performance are more likely to be favored by investors, increasing corporate value and leading to better corporate performance overall.
When a company pays more attention to its environmental impact, actively takes social responsibility, and improves corporate governance, it tends to translate into economic benefits and significantly improved corporate performance.
Similarly, another study found a significant positive relationship between ESG and financial performance in the chemical industry. The findings imply that corporations that prioritize sustainability and invest in eco-friendly activities improve their environmental credentials and long-term financial performance. This is the result of a dedication to renewable energy investments, emission and waste reduction, and green production.
Therefore, investors are increasingly likely to favor sustainable enterprises that invest in green activities— a trend that is expected to increase green finance demand and change investment patterns towards sustainability.
Investors and customers who highly value ethical principles are more likely to buy products and services from companies that demonstrate a commitment to ESG standards. In addition, disclosing ESG information helps companies become more transparent,which could reduce information gaps and attract long-term investors. This strategic transparency can enhance a company’s reputation and increase its market share, especially in industries where ethical considerations are crucial in the decision-making process. It also demonstrates a company’s commitment to sustainable development.
Good ESG practices could enhance overall organizational management, especially with employees, as they are emerging as strategic components that can bring about elevated levels of commitment and contribution. Employee engagement is bolstered through ESG because it connects individuals to their organization’s larger purpose and collective goals.
An outstanding organizational culture is cultivated when employees see their employers’ dedication to social and environmental issues—appealing to staff through identity and community. By fostering a culture that values social and environmental responsibility, modern companies strategically position themselves to achieve sustained success through stronger internal cohesion and improved employee satisfaction.
Read more articles about organizational performance here.
Outstanding performance that can sustain positive results in the future is one of the key elements of organizational excellence.
Considering organizational excellence as what can drive organizations to a brighter future in terms of more profits, cost reduction, more customer satisfaction, referrals, better net promoter score; it is important to highlight the three pillars of the excellence model from the EFQM model 2020; direction, execution and results.
Having this in mind, the model stresses the need for methodological approach where we develop practices and processes, integrate them into the organization towards agile, effective, and efficient execution, in order to achieve better performance results internally (strategic and operational) and externally as perceptions from stakeholders (customers, citizens, and beneficiaries), which can sustain positively in the future.
The third criterion of the model, namely “Engaging Stakeholders,” focuses on ensuring continuous and positive engagement with all key stakeholders of the organization including employees/public servants. Employees are therefore seen as a key stakeholder, and having them as an integral part of any organizational excellence model emphasizes the need to shift the public sector’s focus from the traditional way of operations, in which public servants are only there to process the requests of citizens, try on their own to be energetic and efficient, awaiting their retirement, to a more competitive way, in which they compete with the private sector’s staff in terms of service excellence.
For this shift to happen, the key players are the employees, who will need to feel the need, accept and change towards a different mindset where they consider themselves not just as public servants but as drivers towards the public sector’s and country’s prosperity.
Leaders need to approve such a shift, align it with organizational purpose, direct it internally and externally, support it with the right values, allow change management to tackle all what needs to change step by step, and catalyze it with motivational culture.
A motivational culture can help public servants create ideas to improve, and innovate in the direction of efficiency and agility, so that they can get recognized internally and externally. Motivate them to be proud ambassadors for the country’s welfare. Motivate them so that they can understand and fully believe that they are the primary drivers of success.
Although motivation is one word, thousands of research papers have talked about it! So, let’s get back to the foundation of human beings without further complications: aren’t we survivors? Haven’t we gone through so many crises and changes in this world and made it safely in 2022? Accordingly, the desire to see what tomorrow holds for us and to consider what we may do now to get a greater return tomorrow is what drives us to get out of bed each morning in search of a better tomorrow.
Finally, I would like to refer to the very significant connection between motivation and sustainability. Motivation is one of the components of sustainability, which ensures that resources are preserved for current generations as well as all future ones.
Will sustainability direction, focus and efforts succeed? It will all depend on whether we, people, feel ourselves part of it and we are motivated enough to invest in it. How to feel this way and how to be motivated? Simply by ensuring our sense of belonging and our ability to effect the necessary change, both for our benefit and the benefit of all future generations.
All performance frameworks—whether it is the Balanced Scorecard (BSC), Objectives and Key Results (OKRs), Management by Objectives (MBO) or the Performance Prism—have a shared DNA and purpose: to create synergy in the organization to optimize key results. However, two important questions need to be asked: which performance framework should a company implement and what should one consider when selecting a performance framework?
A well-defined performance framework enables the organization to achieve its desired goals, and having various performance frameworks in hand can make it a bit tricky to choose the right one. Thus, one might be tempted to try implementing what big companies such as Google have implemented and attempt to do the same within their own organization without contextualizing the company culture, size, and business nature.
This article will illustrate the four things to consider when selecting a performance framework for the organization.
It would be silly to start furnishing an empty room without first understanding its intended purpose. Is it going to be for dining or a personal workspace? The same thing can be said when selecting a performance framework. Understanding the company’s goals and objectives is crucial as it will give you a sense of direction. For example, if the company’s goal is to have a disruptive, innovative product or achieve fast growth, then you might consider the OKRs framework as it will enable you to set challenging objectives and provide flexibility to support innovation. On the other hand, if the company’s objectives gravitate toward stability and sustaining the current market share with modest growth, then the BSC is more suitable for this type of environment as it will assist in cascading the objectives from the top down and preserve company status quo while supporting growth at the same time.
Consider the company size and structure.
When we talk about company size, we are not only talking about its capital and asset value, but we are also talking about its workforce size and how they are structured into various functions. If the company has a huge hierarchical structure where each employee is expected to perform a very specific and specialized task that is repetitive and operational, then selecting a framework that exhibits this nature of work will enable the company to create clarity and focus for the employees. A framework to consider for this purpose is MBO, which is defined by The KPI Institute as “clearly setting and defining objectives agreed by both management and their employees.”
Involve internal stakeholders in the selection process.
Highly engaged employees produce substantially better outcomes, are more likely to stay at their organization, and experience less burnout, according to analytics and advisory firm Gallup, Unfortunately, employees can’t reach that level unless they feel that their day-to-day tasks are linked to the company’s purpose and that they have an impact on the results. A good performance framework should be able to convey this to the employees. Asking employees what they value the most and involving them in the decision-making process will result in a highly engaged organization and limit the silo work environment. A performance framework should not be imposed but rather tailored to serve the company’s goals and its human capabilities.
Review and assess the performance framework.
Just like a strategy review, a performance framework needs to be reviewed regularly and not ossified and treated as set in stone within the organization. As the company’s strategy, size, and market grow and change, the performance framework needs to be updated and changed as well.
In conclusion, selecting a performance framework is only the first step. It is a tool for enablement, not a purpose. All performance frameworks can be customized to fit the company’s needs—these are not off-the-shelf products that must be implemented as-is. Nevertheless, other factors play a huge role in executing performance frameworks, such as employee engagement, company structure, and business processes. All these factors influence and impact which framework to select.
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This article was written and submitted by Ms. Wedad Alsubaie, who works at the Strategy Management Office of the National Unified Procurement Company in Saudi Arabia.
Organizational culture is the unique environment of an organization that is formed through shared beliefs, values, experiences, specific rituals, behavior, interactions, language, and norms. These elements of the culture are developed over time in both visible and invisible ways, such as the organization’s output, interactions, goals, branding, company policies, reward systems, among others.
It is possible that most of the members of an organization are not aware of the origin of their rituals and why they are expected to behave in a specific way. Or they may know exactly what they are doing for what reason and can explain everything with facts. Which of these contradictory approaches characterize your organizational culture more?
Is it a cargo cult organization or “The Credible Hulk”?
Cargo cult thinking in organizations
Cargo cult refers to the belief that a real achievement can be realized by simply imitating visible behavior. This belief exists even without understanding the correlations between the different steps of a process and the consequences of actions.
The origin of this terminology goes back to the first half of the 20th century, when some remote-island-based tribes saw American cargo planes landing on their island. The tribes tried to recreate the different tools and instruments they saw from the cargo planes without knowing how those goods were manufactured. They made radio from stone and wood but without getting the same effect.
This phenomenon can be observed even in advanced 21st century cultures, particularly in the modern corporate world.
Many organizations are adopting the same practices they observe in other companies, such as workplace habits and the design of an office, without fully knowing their impact on the organization. For instance, some companies would place bean bags in the office even if they are hardly used. Some do not observe the business casual dress code on Fridays. And some have ping pong tables.
The paradox is that it is also a rational strategy to follow organizations or people who seem to know what they are doing. When used responsibly, cargo cult thinking can be really useful when making decisions because it saves management a lot of time.
Oversimplification versus overcomplication
Have you seen the meme “The Credible Hulk”? Inspired by the film and the character “The Incredible Hulk,” “The Credible Hulk” is a monster that backs up anything with facts and documents.
The opposite of cargo cult thinking is supporting new initiatives or practices with facts and research. Organizations with this kind of practice are deemed more credible in terms of their innovation practices.
These companies are the ones that look beyond the surface in order to analyze the successful elements of the other innovative organizations, such as Amazon, Apple, and Netflix. They do not just use transparent glass doors because they look good, but also because they want to promote transparency and improve communication in the organization.
However, such an approach is time and resource consuming. Organizations have to justify everything with research, leaving little to no room for instincts and creative innovations that could drive success in the long run.
Cargo cult thinking cannot be completely eliminated. The only way to exclude it from the organizational culture is to learn and know everything, and that is, apparently, impossible. Therefore, organizations could either find the right balance between the two opposite poles or customize their approach based on their goals, the company size, or the nature of their business.
