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One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?
Some years ago, the Google team has launched a new feature for Google Analytics, benchmarking, which is considered to be an innovative and valuable tool. Benchmarking tools allow website comparison for determining a company’s performance against similar websites, based on a set of various metrics and dimensions.
In the previous articles about Online Audience Optimization, we discussed online strategy, the mobile user’s perspective and how to increase website performance. Now I think it’s time for a better picture of how to create a high performing landing page.
One of the core ideas of Online Audience Optimization is the quality of the experience offered to users when they access the website / webpage.
According to statistics provided by StatCounter Global Stats, there is a clear increasing trend in the number of users that access websites from a smartphone or tablet.
What does this mean for Online Audience Optimization (OAO) Masters? It means that websites have to be user friendly and accessible from both smartphones / tablets and desktop computers, in order for them to achieve the maximum impact they’re designed for.
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