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Objectives give more than direction. They offer a marketing framework around which you can build your law firm. If you want to do things right, then your goals should follow the SMART formula, which means they should be Specific, Measurable, Attainable, Realistic and Time specific. A key differentiator between successful and unsuccessful firms is setting goals, writing them down, monitoring them and ensuring that you do all you can to achieve them.
The fourth session on the first day of Kaplan Norton Masterclass was Aligning Organizational Units for Corporate Synergies.
Dr. Kaplan started by pointing out that, to him, the most important alignment in any company is the one between the corporation and the business groups.
Setting, monitoring targets and understanding the implications of their dynamics is not as simple as it might seem. In order to do this properly and with maximum benefits, it is important to ensure you have the following elements narrowed down:
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