Creating a Holistic Leadership Development Framework at the Annual HR Directors Business Summit 2016

Written by Raluca Vintilă on February 5, 2016. Posted in Individual Performance, News, Trending

The PERFORMANCE Management team was present at the HR Directors Business Summit in Birmingham, United Kingdom, between 2 – 4 February, 2016. Consequently, the insights gathered from experts present at the event had been gathered and exposed here, in a series of interviews and articles.

• Continue Reading

Hostile takeover or strategic partnership?

Written by Adelina Chelniciuc on September 7, 2013. Posted in Articles, Strategy

Microsoft has announced that it’s going to purchase all of Nokia’s Devices and Services unit. This deal is meant to help the software giant and the once-influential cellphone maker catch up with the mobile computing revolution.

• Continue Reading

eurobrand 2010: LVMH Group, Nokia and Vodafone, Europe’s top valuable brand corporations

Written by Adelina Chelniciuc on November 11, 2010. Posted in Articles, Strategy

The European Brand Institute, Europe’s leading research institute for intangible assets, based in Vienna, Austria, has released the 2010 results for its annual brand valuation study, ‘eurobrand’. The study provides a ranking of Europe’s most valuable brands, both individual and brand corporations, as well as detailed brand analyses from country and industry perspectives. More than 3.000 brand corporations in 24 countries and 16 industries are examined (European Brand Institute, 2010a).

• Continue Reading

Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost

Written by Adelina Chelniciuc on March 30, 2010. Posted in Multimedia, Strategy

• A signpost the size of two double decker buses
• A 50 meter tall motorized crane, weighting 60 tonnes
• A location: Potters Field, London
• A time period: 16 October – 6 November 2009

• Continue Reading