Posts Tagged ‘Marketing Science Institute’

Research priorities for marketing in 2010-2012

Written by Adelina Chelniciuc on February 4, 2011. Posted in Articles, Strategy

Due to the economic instability, 2010 has been a year with significant challenges for Chief Marketing Officers (CMOs) and marketers around the world. 2011 is also expected to be challenging, as the effects of the economic recession continue to be felt in many economies, as well as changes in customer’s expectations and demands.

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Marketing Performance Management tools

Written by Adelina Chelniciuc on August 9, 2010. Posted in Articles, Organisational performance

Marketing has been for some time one of the core organizational functions. Especially in today’s competitive global economy, the marketing capability is vital for success.  As a result, Marketing Performance Management is gaining importance on marketers’ agendas, from both improvement and accountability perspectives.

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