KPI of the Day – Marketing: $ Customer retention cost
Definition
Measures the organization’s average expense to retain one customer. This includes targeted expenses to existing customers, aside from general marketing expenses.
Posts Tagged ‘Marketing performance’
KPI of the Day – Marketing: # Brand image index
Definition
Provides a rating of the brand image on a predefined scale, based on customer surveys.
KPI of the Day – Marketing: # Compliments to complaints
Definition
Compares the number of compliments to the number of complaints received in during the measurement period.
Online Advertising. What platform should I use, when and why?
Nowadays, online advertising is a must have for any kind of organization. However, there is no such thing as two identical organizations, and while some might need brand awareness, some others might need direct selling.
Based on the marketing strategy, your product type and your budget, you can chose which approach best suits your advertising needs.
KPI of the Day – Marketing: % Market share
Definition
Measures the percentage of the target market accounted for by the business, from the overall existing market.
