KPI of the Day – Marketing: $ Customer acquisition costs
Definition
Measures how much it costs, on average, to acquire a new customer.
Posts Tagged ‘Marketing performance’
KPI of the Day – Marketing Performance: % Brand awareness
Definition
Measures the rate at which target customers recognize and recall the brand.
Marketing, Storytelling and how some ideas were Made to Stick
marketing
Every day, we are surrounded by a wide variety of products, but the fraction that we actually own and regularly use can be considered rather small.
10 Most Important KPIs For Content Marketing
Content marketing is an area of expertise where you may feel that you have to measure everything, otherwise you might be missing important information. However, as is usual with indicators, not all of them are necessarily relevant either all the time, or for all aspects of content marketing.
KPI of the Day – Marketing: % Net promoter score
Definition
Measures the net difference between promoters and detractors, of all customers that express an opinion.
