Posts Tagged ‘Lead Generation’

3 Steps to Excel in Lead Management Processing

Written by Josh Carlyle on May 3, 2019. Posted in Articles, Operational performance

 

According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.

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Tech marketers’ expectations as return of their investment – Top marketing priorities for 2010

Written by Adelina Chelniciuc on July 29, 2010. Posted in Articles, Strategy

The results from the annual Marketing Survey conducted by Unisfair reveal interesting findings regarding what marketers see as top priorities for the year 2010 and what they expect to obtain from their marketing efforts. As the study shows, it seems that traditional marketing goals such as customer retention and brand awareness lose ground in favor of the generation of as much as possible sales leads.

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