Day 2 Forum – The KPI Institute’s “How To” Clinic “From Key Performance And Risk indicators to Predictive Analytics”
On the second day of the Balanced Scorecard Forum, the afternoon sessions were structured into three “How To” Clinics.
Posts Tagged ‘Key Performance Indicators’
Measuring advertising performance: a recommended set of 8 media metrics
As part of the promotion mix in marketing, advertising is one of the most dynamic and costly promotional activity. Although declined with about 2,6 % by comparison to the previous year, the U.S. advertising expenditure has still been above $ 130 billion dollars in 2008 (according to a The Nielsen Company report).
