KPI examples in practice: Camelot Group – the operator of The UK National Lottery
Camelot is the operator of The UK National Lottery. It operates solely in the UK and Isle of Man and its head office is situated in Watford. The primary purpose of the Camelot Group is to drive sales in order to maximize returns, having as principal activity the operation and promotion of The UK National Lottery in a socially-responsible manner.
