Henkel’s strategy: Outperform. Globalize. Simplify. Inspire
Four key concepts that the team behind the Henkel name have defined in order to ensure a successful implementation of their new strategy. Their main goal at the moment and for the years to come is to become a global leader in brands and technologies. Henkel was founded in 1876. Since then, the company has occupied leading positions in the consumer and industrial businesses with brands such as Persil, Schwarzkopf and Loctite. With over 46.000 employees worldwide, the company is highly focused on achieving results in all departments, thus being categorized as one of the most aligned German-based companies in the world.
