Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

Written by Ramona Gligorea on March 19, 2010. Posted in Around the world, Multimedia, Strategy

• 1136 event participants
• Over 1.5 million live TV spectators on SKY Sport
• 10 million news TV spectators
• Over 5 million unique visitors on the internet in the two weeks after the event
• A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

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