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A shocking error from the England’s goalkeeper Robert Green, earned the U.S.A. squad a 1-1 draw in the first match of the South Africa World Cup 2010 group stage.
In two previous blog posts we have presented different methodologies incorporating a variety of correlations, constructed by consultants from Goldman Sachs and J.P Morgan to determine the most probable winners of the World Cup 2010.
In a previous blog post “Performance in sport: a new era has began” we reviewed the ascent of sport in popular culture, bringing together entertainment, business and healthcare. Football in particular became in the last two decades a veritable industry that started to attract increased attention from analysts and media.
In a previous blog post we presented the Goldman Sachs Investment Research Division report on “The World Cup and Economics 2010”. Besides forecasting football scores and rankings, the report also presents some interesting correlations between the FIFA world rankings and two economic indicators: Gross National Product (GNP) per capita and Growth Environment Scores (GES).
Without any doubt, social media is one of the hottest topics in marketing practice today. Both large and small businesses use it to leverage their marketing efforts. Benefits are obvious and they rely mainly on the “viral” characteristic that social media platforms enhance.
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