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Why do companies need Customer Relationship Management (CRM) software?
Ideally, every company should concentrate its efforts on one main purpose: satisfying their customers’ needs.
Do companies know how to engage their customers? Or do they lose that battle in front of their competitors, which sell the same products and services?
The increasing importance of the digital element in our lives leaves a massive footprint on both users, and creators of digital experiences due to one key element: design.
As much as we may like to have all the answers right, there still are the inevitable instances in which we don’t. That is why we sometimes need to do a little research in order to understand what we did wrong. Various implementation models of performance management systems worldwide do not make our job of getting the right answers less difficult. However, it is through research that we can benchmark our practices to those of our peers and, ultimately, discover the limitations behind our rationale.
Decreasing the number of complaints by improving the quality of the products or the services we offer –is what a lot of organizations understand about how to do customer service, in particular, and business, in general. But are satisfied customers sufficient for the company’s long term profitable growth? Or do they need something else?
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