Discovery Driven Planning – A Different & Unconventional Plan
Discovery-Driven Planning (DDP) is a planning technique that was first published in 1995, in a Harvard Business Review article written by Rita Gunther McGrath and Ian C. MacMillan.
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Discovery-Driven Planning (DDP) is a planning technique that was first published in 1995, in a Harvard Business Review article written by Rita Gunther McGrath and Ian C. MacMillan.
According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.
A common disappointment among managers in regards to measuring performance is that in practice, in many cases, the key performance indicators (KPIs) monitored do not seem relevant as they are not connected to the strategy.
Nowadays, supplier services and purchasing power are of major strategic importance to most companies.
Most would agree that a well-planned business strategy is necessary for an organization to achieve desired business results. Business leaders in the highest-performing companies understand that, and while a detailed business strategy is necessary for successful organizational performance, it is not sufficient.