Marketing, Storytelling and how some ideas were Made to Stick
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Every day, we are surrounded by a wide variety of products, but the fraction that we actually own and regularly use can be considered rather small.
Posts Tagged ‘Business Strategy’
Five Basic Ways of Building Your Company Brand
Branding is a very important aspect when you want to keep your business or company in play. When you have many competitors, establishing your brand is a powerful strategy that helps your business stay in the lead and leaves your competitors in the dust.
What Does the Future of Work Look Like, in the 21st Century?
When this world began, our hunter-gatherer, farming ancestors worked to live. Not a single iota of energy was wasted in a day. Wasted time equaled starvation.
In this new century, our world is reaping the fruits of the industrial revolution, the robotics revolution, and the technology revolution.
How to separate performance from compensation?
A Willis Towers Watson study found that only 20% of North American employers believe pay based on merit improves performance. It might seem like a simple and direct way to motivate and retain top-performing employees, especially with bonuses based on performance, but it’s actually not as simple as it looks.
6 marketing tips for smaller organizations to boost their performance
Direct marketing is a form of advertising based on different advertising channels. This allows business organizations to communicate directly with customers through various advertising techniques, including mobile text messaging, email,
