Social Media in 2011
The latest Nielsen report provides some interesting data on how powerful is social media’s influence on consumer behavior both online and offline:
In the U.S. social networks and blogs reached nearly 80% of the active U.S. Internet users and continue to grow;- 48% of these consumers responded to a retailer’s offer posted on Twitter or Facebook;
- 53% of active adult social network follow a brand;
- 32% of active adult social network follow a celebrity;
- 70% of active adult social networkers shop online;
- Most of the time spent online is on social networks and blogs;
- Men are more likely to visit LinkedIn and Wiki;
- Facebook is number one in the US;
- Almost 40%of social media users access the content from their mobile phone;
References:
Nielsen (2011), Social Media Report: Q3 2011
Photo source: State of the Media: The Social Media Report 2012
Tags: Nielsen report, Report Analysis, Social Media performance
