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Search Results for ‘data analytics’

Leveraging Data for Improving Sales and Marketing by Understanding the Customers

Data-driven decision-making means to put actions based on real metrics and analytics derived from real-world data. In contrast to opinionated, anecdote-driven decision-making, data-driven decision-making is superior since it is based on facts rather than opinions. Numbers and facts represent reality, whereas opinion is highly subjective and susceptible to bias.  Furthermore, with the advent of the […]

KPI Governance Structure: Understanding the Roles of KPI Owners and Data Custodians

  When implementing a Performance Management System (PMS) based on Key Performance Indicators (KPIs), the organization needs to create a favorable context to plan, organize, coordinate, communicate, and control performance. Such endeavor implies multiple initiatives, resources, and most of all, employee engagement. However, challenges are inevitable. These challenges often arise from the mechanisms and relations […]

Why Businesses Shouldn’t Miss Out On Big Data and AI

“The world’s most valuable resource is no longer oil, but data.”  That statement from The Economist in 2017 cannot be overstated. Businesses in all shapes and sizes must realize that adapting to an already data-driven world is the only way to survive, connect, and thrive. Artificial Intelligence (AI) was introduced in the 1950s by a […]

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