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After the financial crisis that began in 2008, banks have been taking steps to improve their performance management and measurement capabilities in light of new economic and market conditions and new management needs.
According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.
Since the early 1990s, Balanced Scorecard practitioners have strived to optimize its successful implementation. It all started on paper, when Kaplan and Norton first delivered the concept in a book, The Balanced Scorecard: Translating strategy into action.
In 2019, the Performance Magazine editorial team interviewed Aisha Zayed Al Ali, Director of Strategic Planning and Corporate Performance at Mohammed bin Rashid School of Government, UAE. Her thoughts and views on Performance Management are presented in detail below.
Whether a business is considered a success or not is largely determined by its financial performance which is measured via a number of financial KPIs. So knowing that, how can we detect which are the truly “Key” indicators, i.e. those Critical Factors or Key Value Drivers that, if they change (for whatever reasons) they produce […]
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