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Content marketing is an area of expertise where you may feel that you have to measure everything, otherwise you might be missing important information. However, as is usual with indicators, not all of them are necessarily relevant either all the time, or for all aspects of content marketing.
The main reasons for implementing a benchmarking methodology in the IT industry is the companies’ need to identify key opportunities and ensure the transformation of knowledge into feasible actions and projects.
Performance management, at least at the employee level, has received serious criticism from multinationals such as Microsoft, General Electric, Adobe, Goldman Sachs Group and Google, in the past 5 years. The traditional ranking system and KPI measurement used in the appraisal process provided little added value for the organization, for managers or for the […]
Over the last decade, Robotic Process Automation (RPA) has been evolving silently and is now utilized for enterprise-scale deployments. RPA has revolutionized the way large organizations operate over the last few years, helping organizations administer their IT support processes, remote infrastructure management, workflow processes, and business processes.
It is often believed that a Balanced Scorecard approach is only viable for big corporations that have been in business for years; hence, not many start-up companies are willing to use this tool.
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