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Strategy execution is not just a matter of owning adequate management tools and techniques, but also of making them work. Various organizations pride themselves on having implemented the Balanced Scorecard as their main tool for effective performance measurement and successful strategy implementation. However, is it enough to cite the use of a Balanced Scorecard in […]
In 2018, the Performance Magazine editorial team interviewed Gunnulf Rasmussen, Group Vice President at Corporater, Norway. His thoughts and views on Performance Management are presented in detail below.
Content marketing is an area of expertise where you may feel that you have to measure everything, otherwise you might be missing important information. However, as is usual with indicators, not all of them are necessarily relevant either all the time, or for all aspects of content marketing.
The main reasons for implementing a benchmarking methodology in the IT industry is the companies’ need to identify key opportunities and ensure the transformation of knowledge into feasible actions and projects.
Performance management, at least at the employee level, has received serious criticism from multinationals such as Microsoft, General Electric, Adobe, Goldman Sachs Group and Google, in the past 5 years. The traditional ranking system and KPI measurement used in the appraisal process provided little added value for the organization, for managers or for the […]
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