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Neil Patel, one of the most prominent entrepreneurs in the digital world, co-founded successful ventures like Crazy Egg, Hello Bar, and KISSmetrics, and supported companies like Amazon, NBC, GM, HP and Viacom to grow their revenue. Although he modestly introduces himself as an internet entrepreneur who loves helping out other entrepreneurs, he is recognized by […]
The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Rick Edgeman, Professor of Sustainability & Performance at Aarhus University, Denmark was one of the academics who offered us rich insights into performance […]
Considering the fast emerging markets of nowadays, companies are constantly focusing on how to produce higher qualitative products, with less costs, and in a shorter period of time. Hence, organizations have started to focus increasingly more on product development processes.
Sometimes it can be difficult to predict marketing performance and there are cases when expensive campaigns might not bring the desired results. Hence, marketing research and benchmarking represent important aspects that can help organizations not only measure their performance, but also find ways to predict and improve it.
As all businesses are in a continuous search for improving their organizational processes, one of the main actions that needs to be taken for seeing quality improvements and achieving a superior level of performance is closing the gaps. Improvement refers to the process through which performance gaps are actually closed, so that a company is […]
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