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Search Results for ‘Data Analytics’

The Balanced Scorecard: Outsmarting design and implementation traps

Strategy execution is not just a matter of owning adequate management tools and techniques, but also of making them work. Various organizations pride themselves on having implemented the Balanced Scorecard as their main tool for effective performance measurement and successful strategy implementation. However, is it enough to cite the use of a Balanced Scorecard in […]

10 Most Important KPIs For Content Marketing

  Content marketing is an area of expertise where you may feel that you have to measure everything, otherwise you might be missing important information. However, as is usual with indicators, not all of them are necessarily relevant either all the time, or for all aspects of content marketing.

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