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In the digital world, the need to better understand marketing actions has generated the apparition of a new concept: analytics. One year after Forbes proclaimed 2014 the year of the analytics, the importance of the discipline has not dropped one bit: with the ever increasing role of the digital element in our lives, marketers continue […]
The CEO Agenda Insights research study performed by Gartner, in 2015, indicates that IT investments have increased since last year and 50% of them are now dedicated to business intelligence analytics tools. These statistics reveal an increased interest in terms of collecting and processing big data volumes.
Each February, Gartner releases one of its most important research reports: the Magic Quadrant for Business Intelligence. Two years ago, the name of this Magic Quadrant was changed, from “Business Intelligence Platforms” to “Business Intelligence and Analytics Platforms”, to emphasize the growing attention that organizations pay to having analysis capabilities, without needing to require help […]
On the road to developing a strategic plan destined to determine and improve either the general performance of an organization or performance within a particular department, specific tools have proved themselves to be very useful for assessing the current situation and taking the next logical steps towards achieving the objectives set. One of the most […]
Some years ago, the Google team has launched a new feature for Google Analytics, benchmarking, which is considered to be an innovative and valuable tool. Benchmarking tools allow website comparison for determining a company’s performance against similar websites, based on a set of various metrics and dimensions.
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