Maintenance Performance Management
Maintenance is the subcategory of the Production functional area that deals with the technical and administrative aspects of assuring that an item can perform its required functions during its life cycle.
Key Performance Indicators for Sales Force Performance Management
The series of blog posts on Marketing Performance Measurement continues in 2010 with an insight on sales force management, as part of the front-end facet of the marketing process. Sales force and sales channel management is a crucial part of marketing, especially when dealing with a push approach towards the marketplace.
A new approach to measuring performance in cricket: the Castrol Index
Cricket is considered today as one of the major world sports in terms of participants, spectators and media interest. Although it originates from England, cricket did not attract much interest and attention in Europe like football did.
Exploring customer profitability
At macro level, marketing performance appraisals focus on customers as a whole, on how they perceive the brand, what knowledge they have about it, the level of their satisfaction and how they respond to various marketing efforts (advertising, pricing strategies etc.).
Pricing performance KPIs
It is widely known that the pricing strategy is one of the core elements of marketing. Dr. Philip Kotler, the father or modern marketing, considers it of the four Ps within the Marketing Mix.
