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If your intention of delivering a successful webinar is followed by questions such as: “When should I drop promotional emails?”, “Should I be worried if half of the registrants didn’t actually attend the webinar?”, “What kind of engagement tools should I use?,” then you should know that the answers are more simple than expected: Thursday. No. Polls. There are some guidelines to support a much greater return of the efforts.
Benchmarking is acknowledged as being a core component of the marketing performance improvement, and its main purpose is that of assessing an organization’s strategy, products, and processes, and comparing them with those of the world’s best-in-class organizations. Benchmarking can bring several benefits to the organization, including cultural change, improved performance, better trained employees, as well as more efficient and effective marketing activities.
Today, along with the data gathering struggle, another one, even more important, emerges, namely how to organize and select those pieces of information relevant to the organization. This was the primary focus of the Marcus Evans Supply Chain Analytics conference, which took place between 3 and 5 June 2015, in Amsterdam, The Netherlands.
PERFORMANCE Magazine now provides you with a broad coverage of the event, by offering on the scene insights into some of the presentations held between the 4th and the 5th of June.
Paul de Long is the Director of the Global Logistics Transformation and Innovation department at Unilever, a company with markets in over 190 countries and an international leader in fast-moving consumer goods.
The presentation “Big Data and business analytics” was delivered, on the second day of the Supply Chain Analytics conference, by Karsten Schmidt, Supply Chain Innovation Community Big Data Director at Infineon Technologies AG.
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