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Expert Interview: Aiza Azreen Ahmad, Chief Strategy and Transformation Officer at Bank Rakyat, Malaysia

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ThAizaAzreenAhmade KPI Institute’s Performance Management in 2014: ASEAN Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Aiza Azreen Ahmad, Chief Strategy and Transformation Officer at Bank Rakyat, Malaysia, was one of the practitioners who offered us rich insights into performance related research and trends.

How can Content Marketing help your business grow?

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Neil Patel, one of the most prominent entrepreneurs in the digital world, co-founded successful ventures like Crazy Egg, Hello Bar, and KISSmetrics, and supported companies like Amazon, NBC, GM, HP and Viacom to grow their revenue. Although he modestly introduces himself as an internet entrepreneur who loves helping out other entrepreneurs, he is recognized by The Wall Street Journal as a top influencer on the web, counted among the top 10 online marketers by Forbes, and awarded a Congressional Recognition from the United States House of Representatives.

Leaders: from visionaries to role-models

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Leader

Nowadays, more and more business start-ups spring all around the word, as the mentality regarding success has changed over the past decade. However, the person in charge of that business is not always the right leader for it. The entrepreneurs are certainly creative visionaries, but not all of them are capable of running the company they started. A business idea represents only the first bricks on which a business / company will be built.

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