The KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Shadi Abouzeid, Director of CEPPS and Professor of Decision Sciences at the American University in Dubai, was one of the academics who offered us rich insights into performance related research and trends.
Virtual media has become nowadays the scene for building the self-image of a person, place, object, institution, organization, etc. The online reputation has become more and more important these days, when it seems that everything is happening online: finding a job, looking for a present, a boyfriend/girlfriend, or a new house, getting a diploma, etc. The two distinct opinions regarding the online reputation shared by entrepreneurs are: on one hand, an online reputation helps companies and its employees to build a strong organizational culture; on the other hand, an online reputation represents a negative aspect since the internet is full of rumors and unreliable sources.
The contrast between offline and online marketing campaigns
Due to the Digital Revolution and the constant improvement of Information Technology, marketing specialists have powerful means for reaching, observing, and convincing consumers of the value of their products and services. This leads to less expensive marketing actions with high performance, and easier to measure results, all in a shorter time-frame. But, unfortunately for marketing specialists, the world is not prepared for a full online-approach. Therefore, traditional marketing is still playing an important role in brands awareness and consumers’ buying decisions.
“My father taught me something invaluable…Research is the mother of development for a country, for a company and for people”, Roberto González Barrera, Founder, GRUMA Mexico
Having understood the significance of Performance Management System implementation, the Mexican business environment is setting out to be increasingly attractive to analysts and investors worldwide. A world leader in corn flower and tortillas, GRUMA is a multinational company that has succeeded in conquering the world with its traditional Mexican products. Due to its unique two-way communication strategy with its stakeholders, the “Great place to work” management research and consultancy firm, awarded GRUMA “Best place to work at in Mexico” in both 2011 and 2013. Moreover, the “World Finance” magazine gratifies GRUMA with an award that recognizes the company’s achievement of the highest levels of performance in its respective fields of operation.
The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Luís Gargalo, Management Control Systems Department Coordinator for Wayfield, Trading Internacional, SA – Grupo Refriango, Portugal, was one of the practitioners who offered us rich insights into performance related research and trends.
e KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Shadi Abouzeid, Director of CEPPS and Professor of Decision Sciences at the American University in Dubai, was one of the academics who offered us rich insights into performance related research and trends.
