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Practitioner Interview: Zainab Mohammed

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Zainab-160x160In 2016, the Performance Magazine editorial team interviewed Zainab Mohammed, CEO Property Management & Marketing at wasl, in the United Arab Emirates, for the “Performance Management in 2015: GCC Special Edition” report. Her thoughts and views on Performance Management are detailed below.
Many practitioners are limited by their knowledge regarding their own trade and its success factors.

The “John Oliver Effect” as new breed of entertainment

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Entertainment shows have long been the recognized mediums which discuss societal issues in a context that is often comical or ironical and sarcastic. However, traditional entertainment begins and remains confined to the shows that created it. It rarely goes beyond the purpose of entertaining the masses. To be more precise, entertainment shows are not regularly transposed into actions that would benefit the society we live in.

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