KPI of the Day – Marketing: % Market share
Definition
Measures the percentage of the target market accounted for by the business, from the overall existing market.
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Measures the percentage of the target market accounted for by the business, from the overall existing market.
Measures the percentage of customers who are satisfied with the company’s overall service level (before, during and post-sale), out of the total number of customers surveyed.
Measures the percentage of customers satisfied with the way their complaints were solved, from overall customers that have made a complaint.
Measures the overall cost of delivering a service to customers. It includes all costs directly related to that service (cost of labor plus delivery overhead costs).
Measures the percentage of the sales growth variance in stores open for at least 12 months, compared with the previous sales value performance.