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At macro level, marketing performance appraisals focus on customers as a whole, on how they perceive the brand, what knowledge they have about it, the level of their satisfaction and how they respond to various marketing efforts (advertising, pricing strategies etc.).
It is widely known that the pricing strategy is one of the core elements of marketing. Dr. Philip Kotler, the father or modern marketing, considers it of the four Ps within the Marketing Mix.
In a previous post (“Marketing performance: measuring brand equity“) we have reviewed the concept of brand equity and the various methodologies suggested by practitioners and academics for measuring it. Today’s blog post aims to clarify several brand dimensions used in measuring performance in branding.
It is acknowledged that performance activities have been a necessary part of the human life for as long as there have been organizations. Thus performance is a fact of life. The same is in sport, as performance is the most important goal to be achieved by each and every single “athlete” from this world no matter of the sport activity it is involved in.
When assessing the overall firm performance within the market it operates in, measurementfocuses on macro metrics, that capture data regarding the overall market, respectively firmposition within this market.
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