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Fact: businesses are concerned to measure their success in social media. The question is how they can do it. So, how important is to have hundreds or thousands of “likes” if these “likes” fail to engage beyond their initial subscription?
A performance report becomes functional by using KPIs that illustrate the business context and by which action can be identified or labeled worth trying.
When choosing a KPI it should fulfill one of the following categories (Shevlin, 2007):
Twitter has acquired BackType, a social analytics platform that helps companies understand their social impact.
For Twitter this acquisition gives the ability to analyze its network of tweets. Twitter will help brands and agencies to understand the business impact of social media.
The International Union for Conservation of Nature (IUCN) has recently released the latest “Red List of Threatened Species“. An overview of the report is captured in by the Economist in the above graph.
The University of Technology Sydney (UTS) implemented the Key Performance Indicator (KPI) Framework, in order to support management decision making process, by providing informative insights for the Council, the Executive and senior management.
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