KPI of the Day – Marketing: % Net promoter score
Definition
Measures the net difference between promoters and detractors, of all customers that express an opinion.
KPI of the Day – Risk Management: $ Financial risk
Definition
Measures the company’s inability to remunerate all of its capital owners, the shareholders and the creditors.
KPI of the Day – Accounting: % Budget variance
Definition
Measures the deviation between the actual costs and the planned (budgeted) costs for the same period. It can be applied at organizational, team, project or individual level.
KPI of the Day – Marketing: $ Customer retention cost
Definition
Measures the organization’s average expense to retain one customer. This includes targeted expenses to existing customers, aside from general marketing expenses.
KPI of the Day – Marketing: # Brand image index
Definition
Provides a rating of the brand image on a predefined scale, based on customer surveys.
