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Performance measures for the global newspaper publishing market

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Newspaper performance metrics

The report The evolution of news and the Internet, recently launched by the Organisation for Economic Co-operation and Development (OECD), provides a thorough analysis of the global newspaper market and its evolution. It explores its economics, the development of online news, related opportunities and challenges and policy approaches.

World Cup South Africa 2010 – most buzzed players in the social media

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buzzed-players at world cup

As one of the latest Nielsen (2010) studies related to World Cup 2010 reveal, the most buzzed player in the social media is the Ivory Coast striker and star player Didier Drogba (3.40%). He is followed quite at a long distance by the Netherlands star Arjen Robben (1.60%), with Argentinean and world best player in 2009, Lionel Messi on the third spot (1.40%), and Portuguese playmaker Cristiano Ronaldo on the fourth position only (1.10%).

Castrol Index and the World Cup South Africa 2010

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Castrol Index

In a previous blog post “Performance in sport: a new era has began” we reviewed the ascent of sport in popular culture, bringing together entertainment, business and healthcare. Football in particular became in the last two decades a veritable industry that started to attract increased attention from analysts and media.

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