Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.

If you are interested in advertising with Performance Magazine, leave your address below.

Advertise with us
Free Webinar

Google Price Index – a new KPI for mapping inflation trends using web data

FacebooktwitterlinkedinFacebooktwitterlinkedin

google price index

According with a recent article published by Harding (2010) in the Financial Times citing Google’s Chief Economist, Hal Varian, Google is currently developing and testing a new daily measure of inflation using web data.

Google Price Index (GPI) is envisaged to provide accurate daily statistics of the inflation trends for the products and services transacted via web, and could one day provide an alternative to the Consumer Price Index (CPI), once with the generalization of the online shopping.

THE KPI INSTITUTE

The KPI Institute’s 2024 Agenda is now available! |  The latest updates from The KPI Institute |  Thriving testimonials from our clients |