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The current blog post on marketing performance management investigates Michael Porter’s five forces model that facilitates the analysis of the competitive forces that appear in a particular business situation.
United States of America tops the list of the best country brands in 2009, followed by Canada and Australia. The Country Brand Index rankings revealed by FutureBrand for several years now is recognized as the most complete and thorough evaluation of a country brand.
In my previous blog post I reviewed the approach Canon Inc. has to strategic planning and how its actions reflect the corporate strategic direction. While researching the topic I came across the Hewlett-Packard Company (HP) website.
Canon Inc. is today one of the largest electronics manufacturers in the world. They produce paper copying machines, printers, projectors, binoculars and calculators and cameras among others.
The results from the annual Marketing Survey conducted by Unisfair reveal interesting findings regarding what marketers see as top priorities for the year 2010 and what they expect to obtain from their marketing efforts. As the study shows, it seems that traditional marketing goals such as customer retention and brand awareness lose ground in favor of the generation of as much as possible sales leads.
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