comScore, one of the leading companies offering comprehensive digital marketing intelligence and measurement services, has released this month the 2010 U.S. Digital Year in Review, presenting the key digital media trends of the year 2010, as well as their possible implications for the year 2011. The research focuses on areas such as e-commerce, social networking, online marketing, video and mobile markets, highlighting aspects such as media consumption behavior, consumer trends in digital media, new and emerging digital technologies.
Due to the economic instability, 2010 has been a year with significant challenges for Chief Marketing Officers (CMOs) and marketers around the world. 2011 is also expected to be challenging, as the effects of the economic recession continue to be felt in many economies, as well as changes in customer’s expectations and demands.
Ever wondered what is corporate governance all about?
From ‘Code of ethics’ to ‘Charter of Values’, Italcementi Group’s 2008 Sustainable Development Report includes an excellent synthesis of its corporate governance taxonomy:
According to Klaus Schwab (2008), founder and Executive Chairman of the World Economic Forum,
„Global corporate citizenship means that companies must not only be engaged with stakeholders but be stakeholders themselves alongside governments and civil society. Since companies depend on global development, which in turn relies on stability and increased prosperity, it is in their direct interest to help improve the state of the world.”
To enrich the picture on new marketing realities that we have tackled in several previous blog posts, we discuss the insights from the Boston Consulting Group (BCG) outlined in the report called The CMO’s Imperative. Tackling New Digital Realities. As its title suggestively indicates, the report presents the main recent developments in the practice of marketing enhanced by the new digital media (such as social media or mobile advertising), based on the results of The BCG Future of Marketing and Advertising Study, 2010.
