What is strategic planning?
Strategic planning is the process of defining the future directions of an entity (organization, department, individual etc.), what it wants to achieve and how it will attain its goals.
About Strategic alignment with Gavin Lawrie, Nur Anisah Abdullah, Christopher Bragg and Guillaume Varlet at the PMA 2014 Conference
The second day of the PMA 2014 Conference brought several presentation on strategy related topics. One of these presentation was named “Multi-level strategic alignment within a complex organisation” and belonged to Gavin Lawrie, Managing Director at 2GC Active Management, Nur Anisah Abdullah, Assistant Professor at the International Islamic University Malaysia, Christopher Bragg and Guillaume Varlet, Directors at 2GC Active Management.
How to increase websites’ performance through online user experience
One of the core ideas of Online Audience Optimization is the quality of the experience offered to users when they access the website / webpage.
How to build your strategy
Strategic planning is the process through which an organization defines what it wants to become and how should this desired state be achieved. Based on the Bain & Company study – “Management Tools & Trends 2013”, about 45% of the respondents conduct strategic planning in their organizations, and their satisfaction with this tool is at 3.9, on a scale from 1 to 5 (5 is the highest level).
Online Audience Optimization – The mobile user’s perspective
According to statistics provided by StatCounter Global Stats, there is a clear increasing trend in the number of users that access websites from a smartphone or tablet.
What does this mean for Online Audience Optimization (OAO) Masters? It means that websites have to be user friendly and accessible from both smartphones / tablets and desktop computers, in order for them to achieve the maximum impact they’re designed for.
